Week 1 Assignment – Getting Familiar With Substantial Feedback

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Find the Experience Delta

Innovation is about altering experiences. The Experience Delta or the difference between today’s experience and a new experience developed through an innovation is the currency of an innovation, and a consistent way to determine which ideas get commercialized and which ones do not.

The bigger the Experience Delta, the more impact the innovation will have.

Systematic innovation development requires the articulation of the Experience Delta, which becomes the vision and driving force behind the innovation effort. As organizations get in the habit of creating Experience Deltas, the process of innovation will become more habitual. Eventually, it will be institutionalized as an innovation biome, a key part of the organization’s culture.

Week 1 Assignment – Getting Familiar With Substantial Feedback

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You will use ethnography to do a similar task.
Observe your guests (or employees) for a day or two; Watch them and what they go through;
Look for inefficiencies or latent needs;
Identify something that could be improved; and
Develop a new experience journey.
Document this process and include:
The delta and
How the new experience will impact your guests or employee’s lives.
Assignment Requirements:
Due by 11:59 p.m. Monday CT
APA format required (title page, citations, and references)
3-5 page, double-spaced paper (body)
Minimum of 700 words
12-point font, Times New Roman