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MKT 421 Week 4 Blue Ocean Strategy MKT 421 Week 4 Blue Ocean Strategy .Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean […]

MKT 421 Week 3 Perpetual Map MKT 421 Week 3 Perpetual Map .Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-13 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. […]

MKT 421 week 3 Strategy and Positioning MKT 421 week 3 Strategy and Positioning .Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write […]

MKT 421 Week 2 Personal Branding Plan MKT 421 Week 2 Personal Branding Plan . Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an […]

MKT 421Marketing Mix Presentation MKT 421Marketing Mix Presentation. Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix: Each of the four P’s should be addressed on its own slide. The final slide should analyze the changes […]

MKT 421 Favorite Brand MKT 421 Favorite Brand . Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three […]